Who would be the audience for your media product?

A typical audience profile:

Our target audience is between 16 and 24 year of age. But realistically our audience would be aimed at teenagers more than young adults. This is because the film is very heavily influenced by teen culture and lifestyle. Our movie would also probably not appeal to all types of teenagers and will probably only appeal to a niche audience.

This type of person would enjoy art and creativity (as they can relate to Michelle) and would also take a deeper interest in life. They may find it a little hard to make friends as they don’t always fit in, but when they do they are the ‘friends for life’ type. They would have a unique, yet subtle dress sense; usually dressing in plain clothing as they are introverts. Even though they seem slightly different they would still enjoy all the things a stereotypical teenager would, they would listen to music, go to the movies with their friends and just enjoy a good chat.

This would be the type of person to watch our movie as they can closely relate to the main character. This is the type of thing that creates a cult movie. If the audience feel they can relate to and understand the characters it makes the movie more personally and therefore more enjoyable.

But of course, this is only our target audience and sometimes other people from different age groups and different cliques will watch a movie if they like the look of it and if it is advertised well.