Who would be the audience for your media product?

Cult Movies and dedicated fanbases:

We would like to think that if our film did not do well at the box office it could still become what is know as a ‘cult movie’. Often movies appeal to more niche groups of people and it is very unlikely to create a movie that will appeal to everyone in the world. A good example of a cult movie is Donnie Darko. This movie did not initially do well at the box office and never broke even when in came to profit VS. budget. In the world of cinema this movie would be deemed unsuccessful as it didn’t earn back the money it used to create the movie. However, several years afters its release in the cinema people began to warm to the movie and it soon became a favourite among teenagers. Nowadays it is referred to as a cult movie as it has gained a loyal fanbase over the years. We felt this may apply to our movie as well. We do not have any famous actors or actresses in the movie and It would have been made on a very small budget. Our movie has also been thought about in a lot of detail.

We attempted to make the movie have a certain look and feel. We wanted it to appear artistic so a lot of the locations, shots and costumes were bared in mind whilst we developed our initial idea. Often cult movies are artistic and appeal to their target audience in a way in which they can relate to the movie. For our movie we decided to make the main character, Michelle, appear like an outsider. She has no friends that truly understand her and she has a deep interest in the world around her. We tried to appeal to all teenagers who have ever felt that isolation because they are not the stereotypical cliché that is a ‘normal’ teenager. The film also has a very memorable title.

So, whether or not our film does well at the box office or not we can still count on the fans to make the film a success. This is when a normal movie becomes a cult movie