Who would be the audience for your media product?

Will the target audeince like our idea?

Certain people will watch films for certain reasons this could be because:
-The narrative appeals to them
-It is of a genre that they enjoy
-The actors/ actresses in the movie

And many other reasons. Because of this we had to do a survey of our target audience to see if they would enjoy our movie and whether our ideas appealled or did not appeal to them.

We surveyed 30 people from a range of different ages. We mainly surveyed people from the 16-24 age range as this was our intended target audience. We asked them questions ranging from ‘What characters would you prefer to see in a thriller movie?’ to ‘What hybrid of thriller do you prefer?’ From these we questions we gathered our data and found out what people would like to see in a thriller movie.

The most wanted characters were ‘Hero’ and ‘Mysterious character’. Our idea originally contained both of these characters so we were pleased to learn that people would like our idea.

We also found that the majority of people surveyed enjoyed psychological thriller movies. Our intention was to create a psychological thriller. So again, we were pleased to see we had created an idea that people from our target audience would enjoy.

The majority of people we surveyed also did not feel it was appropriate to have loads of action in the opening sequence. Our idea had a little bit of action, but we decided not to have a completely action packed opening sequence. We felt we should reveal some things to keep the audience engaged but not so much the opening sequence appeared rushed.

So overall it appears our ideas appeal to the majority of our target audience, as well as certain people from outside the target audience age. If we do our idea justice then it appears it would be very successful with the target audience as well as certain other age groups.